Design Philosophy

PLEASE NOTE: Your web site is NOT a billboard or a roadside banner or a radio, print or TV advertisement… A web site cannot ATTRACT viewers… … but it should be attractive to people who find it… They will NOT find it by accident… … they’ll be looking for a supplier of your products and services by using a browser or a good search engine… and they’ll find it… … but NOT because it “reaches out and grabs them”… Your web site home page should be visually interesting and competently designed and produced… … but it CANNOT attract attention like a print ad. or a radio or TV commercial… … so don’t try to stop people in their tracks and make them look at your spectacular home page… … get them interested in it when they find it… … so they take the time to look at the rest of the site. Don’t waste your time and money on a Home Page designed to attract attention… … spend your time and money building a web site that will INTEREST visitors… … then HOLD their attention, and ENCOURAGE them to want to see and learn more…..

2/ “Products and/or Services” page All this information might appear on just one page… or it might take several pages… but it has to be here where visitors can find it. Briefly… but EXACTLY… what do you do and what do you offer..?

3/ “About Us” page (or “Company profile”… or “Why use us..?” page) What separates you from your competitors… What special talents or qualifications or products or services or resources do you have..? What experience do you have..? In short… what makes you different..? what makes you special ..? What makes you UNIQUE..?

Your Interstellar web site can help you achieve all this We've built over 600 individual custom-designed web sites in the last 27 years and we have a pretty good idea of how to cover all these aspects. We can help you decide what to put in your web site... and what to leave out..!

Good navigation is vital..! Our greatest concern for ALL web sites is fast, accurate navigation, so visitors can find the information they want... and move quickly to another page or another paragraph for more information if they need it... without getting "lost"..! To guaranty this, we have the very best software available to create clear, precise, permanent and accurate menus.

click this button to view our menus section --->

The next move is up to you If you'd like to discuss your next web-based project, please contact us, preferably by email, because email is more efficient... or use our on-line Contact Form to tell us who you are and how to reach you… … and to ask questions about any part of web design and production... ... and find out how we can "build a web site that WORKS... FOR YOU"

We design and build new web sites from "scratch"... We build sites for large and small business... We re-build, update, up-grade and enhance existing web sites... We write advertising, marketing and sales text... We take on-site photographs... We provide professional image retouching and enhancement... We manipulate images for retouching, "slide shows" and animation... We register domain names for you... We provide Australian high-speed server hosting with cPanel facilities... We design and create effective eMail systems for you... We use computer-diagnostics for Search Engine Optimisation (SEO)... ... and we manage any of these features for you.

click this button to view our menus section --->

Please Note: This page is set for desktop computers with page resolution of 1024 pixels wide.

If you have another computer, portable or phone with a different screen size, take a look at this same web site - www.interstellar.com.au - and you’ll see how it still fits comfortably on the different screen size.

Good navigation is vital..! Our greatest concern for ALL web sites is fast, accurate navigation, so visitors can find the information they want... and move quickly to another page or paragraph for more information if they need it... without getting "lost"..! To guaranty this, we have the very best software available to create clear, precise, permanent and accurate menus.

click this button to view our menus section --->

Our Interstellar web design structure

Please stop and think for a moment…

What are the really important components of your web site..?

… and how do we make sure that they’re all included in your site..?

4/ The “Contact us” page You must provide your contact details… Address… (street and/or postal)… Phone number… email address… and… an Interactive Contact Form… so customers ... can make contact with you... and tell you who THEY are... and how to reach THEM... and so THEY can tell you exactly what THEY want from you... ... and then you MUST get back to them quickly to assure them you can meet their needs.

We ask Four essential questions about YOU and your web site… 1 - Who are you..? 2 - What do you do..? 3 - Why should I buy from you instead of your competitors..? 4 - How do I contact you to get what I want..?

Here’s how we show the answers to these 4 questions…

1/ Home Page You need a home page that says... who you are... what you do - (briefly...) how to contact you… and your Home Page must have a PERMANENT and efficient menu system so visitors to your web site can find... … what THEY want... … in the order THEY want it… … and as quickly as possible..!

Remember that a web site is NOT advertising… …it’s MARKETING..! Here’s our favorite definition of marketing… “Marketing is finding out what your customers want and need… and then selling it to them, for a profit… at a price they’re prepared to pay.”

See also...

Select another Interstellar department from the Menu at the top of this screen

Please Note: This page is set for tablet computers with page resolution of 800 pixels wide. If you have another computer, portable or phone with a different screen size, take a look at this same web site - www.interstellar.com.au - and you’ll see how it still fits comfortably on the different screen size.

Our web design structure

Please stop and think for a moment..!

What are the really important components of your web site..?

… and how do we make sure they’re all included in your site..?

We ask 4 essential questions about YOU and your business… 1 - Who are you..? 2 - What do you do..? 3 - Why should I buy from you instead of your competitors..? 4 - How do I contact you to get what I want..?

Here’s how we show the answers to these 4 questions…

Good navigation is vital..! Our greatest concern for ALL web sites is fast, accurate navigation, so visitors can find the information they want... and move quickly to another page or paragraph for more information if they need it... without getting "lost"..! To guaranty this, we have the very best software available, to create clear, precise, permanent and accurate menus.

click this button to view our menus section

2/ “Products and/or Services” page All this information might appear on just one page… or it might take several pages… but it has to be where visitors can find it. It must say... Briefly… but EXACTLY… what you do and what you offer